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remove the stain and the stigma

Life gets messy sometimes, and there's no shame in that.

challenge

Create a campaign that will increase awareness and sales for Clorox 2 Stain Remover and Color Booster.

solution

Address the commonly-known issue of staining during menstruation, and show how the product effectively solves the problem while dispelling any shame associated with these stains. 

The Commercial

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Social Media

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The Prints

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