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Made to connect

A campaign for diversity

Challenge

Create a campaign for any prominent social cause using any brand. 

solution

Make Lego the voice of this campaign; challenge xenophobic, anti-immigrant, and racist ideologies currently perpetuated in government and media.

Why Lego?

Like Lego blocks, people come in all different shapes and sizes.

 

Similarly, a single Lego block lacks purpose. 

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It needs to connect with others to make something special...

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"The Missing Peace"

An art installation, erected outside of Sedona, Arizona and revealed on May 21, 2020 (World Day for Cultural Diversity for Dialogue and Development).

A massive "incomplete" bridge, made entirely out of real, oversized Lego blocks.

The missing block in the center of the bridge delivers the message that society limits its potential when exhibiting hostility towards different races and cultures.

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The Prints

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The Special Edition Lego Kit

A limited release of "Freeformz," a special edition expansion pack of legos featuring never-before-seen colors and shapes. 

Not only will these Legos enhance and diversify a collector's cache, it will allow children and adults alike to push their creative boundaries.  

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